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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Completion actions only affect prospects not visitors?

A) False
B) True

2. A sales manager wants to understand which of their accounts are top-tier candidates based on prior opportunity creation data and engagement metrics. They want to surface these insights on their account records.
What feature can help them see this?

A) Einstein Key Accounts Identification
B) Einstein Behavior Score
C) Pardot grade
D) Pardot score

3. A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?

A) The actions will reapply to prospects who match the new rule criteria.
B) The prospects will be marked as unmatching the updated rule.
C) The rule will unapply actions to prospects who no longer match the criteria.
D) The prospects will not unmatch the rule and no new actions will be applied.

4. What do spam complaints refer to in an email report?

A) The number of prospects who opted out via the email preference center
B) The number of prospects who replied to the email to ask to be removed
C) The number of prospects who clicked the unsubscribe link
D) The number of prospects who marked an email as spam

5. How many times does a segmentation rule run?

A) Continuously, whenever new prospects are created.
B) Up to five times., as long as the user enables the repeat setting.
C) As many times as the user specifies when they create the rule.
D) Once, as soon as the user completes the rule creation process.

Solutions: