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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A) The ability to assign prospects based on specific criteria being met
B) The ability to use existing complex Salesforce lead routing processes
C) The ability to assign prospects via automation instead of manually
D) The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement

2. LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

A) The campaign is not a connected campaign so the data is not syncing.
B) The data hasn't been refreshed in 24 hours so the values haven't been updated.
C) The engagement with those assets happened before the fields were added to the page layouts.
D) The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.

3. LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

A) Start a company blog and promote a few high-quality pieces of content.
B) Hire an agency to create content.
C) Post content from other websites on your own site.
D) Focus on creating as much content as possible.

4. LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A) Create new content for the paid search ads that direct to the home page.
B) Place additional navigation on the LenoxSoft home page.
C) Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
D) Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

5. What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A) Salesforce username
B) Marketing Cloud Account Engagement user ID
C) User email address
D) CRM ID

Solutions: