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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign & Program Automation | 12% | - Automation logic and workflow design - Program Builder and Program Canvas features - Campaign Canvas configuration and usage |
| Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data import/export tools and automation - Data standardization and prioritization |
| Implementation Overview | 10% | - Prerequisite documents and required attendees - Major milestones and key deliverables |
| CRM Integration & Advanced Services | 13% | - Sales tools, reporting, lead scoring and AI capabilities - Integration setup, troubleshooting and closed-loop reporting - Supported CRM integrations and components |
| Eloqua Fundamentals & Data Model | 15% | - Data objects, relationships and data capture - Platform architecture and core concepts - Data enhancement and AppCloud usage |
| Forms, Landing Pages & Tracking | 11% | - Landing page configuration and customization - Form creation, advanced techniques and external integration - Tracking script and microsite setup |
| Branding, Deliverability & Email Management | 13% | - IP warming and deliverability setup - Subscription and preference management - Email configuration, personalization and compliance |
| Security & Administration | 12% | - Company and instance settings - Asset permissions and contact-level security - User creation and security groups |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
1. When uploading users into Eloqua who will only be used for dynamic signatures, which security group acronym must be used in the SecurityGroup column? (Choose the best answer.)
A) CADM
B) DSIG
C) SALE
D) EXEC
2. Which two roles are recommended to attend the entire onsite portion of SmartStart? (Choose two.)
A) Eloqua Power users
B) Eloqua Administrators
C) Eloqua Sales Users
D) Eloqua Marketing Managers
E) Eloqua Executive Sponsors
3. In which scenario would it NOT be possible to build a segment?
A) all contacts that have experienced an error during CRM integration
B) all contacts who registered for an event in the past 90 days
C) all contacts that were sent an email in the past 30 days with a Lead Score of either A1 or B1
D) all contacts with an invalid email address that are part of the Account for ACME Corporation
4. Which three Segments are possible to build? (Choose three.)
A) all contacts from an event from three years ago
B) all contacts who registered for an event in the past 90 days
C) all contacts that were sent an email in the past 30 days with a Lead Score of either A1 or B1
D) all contacts with an invalid email address that are part of the Account for ACME Corporation
E) all contacts that have successfully completed the "Update Contacts" CRM action step in the last day
5. You have activated a new program on the Program Canvas to time stamp the "Most Recent Event Attendance" date field for event attendees. A segment has been created to pull in recent event attendees into the program. Upon review, you notice that the event attendees for a particular event are entering the program every day and being restamped.
What is the cause for this? (Choose the best answer.)
A) The segment was created using a shared list and the Re-evaluation Frequency was set to 1 Day(s).
B) The Listener was created using a shared list and the Re-evaluation Frequency was set to 1 Day(s).
C) The Re-evaluation Frequency was not set upon activation and so it defaulted to 1 Day(s).
D) The "Allow contacts to enter the program more than once" check box was selected upon activation.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A,E | Question # 3 Answer: D | Question # 4 Answer: B,D,E | Question # 5 Answer: B |
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