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Google Display Exam Practice Test Sample Questions:

1. You are considering a YouTube standard autoplay ad for your client's ad campaign. The YouTube standard autoplay ad is a 300x60 ad, and allows 30 seconds of playtime. What limitation does YouTube place on this ad type that you must inform your client about?

A) The first 30 seconds of the video will automatically play, but without sound.
B) The ad will only play if the user clicks on the ad.
C) The video ad must have a companion file that will load when the user clicks the autoplay ad. The companion file loads a 950x500 video.
D) The video length cannot be more than 2 minutes total when the user clicks the ad.

2. Kenny has created a YouTube promoted video for Spanish-speaking people. What is the best
method that Kenny can use to target his video?

A) Targeting by demographics
B) Targeting by location
C) Targeting by language
D) Targeting by Spanish

3. Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

A) Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.
B) Amy should increase her advertising budget.
C) Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
D) Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.

4. Kelly is a Google AdWords manager for her company. She informs management that she would like to begin advertising on YouTube, but her manager is skeptical. Kelly's manager says she would like to stay on large Web sites rather than YouTube. How large is the YouTube online presence?

A) It is the fourth largest property on the Web.
B) It is the second largest property on the Web.
C) It is the third largest property on the Web.
D) It is the largest the property on the Web.

5. Which of the following is a type of Internet based advertising?

A) Remarketing
B) Audience targeting
C) Contextual targeting
D) Keyword targeting

Solutions: