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NEW QUESTION # 71
Cloud Kicks (CK) has gone through a comprehensive redesign of its internal sales process to better embed it into the capabilities of Sales Cloud. CK's executive stakeholders are concerned there will be limited adoption by the sales team, as Sales Cloud is too new to them and their processes were mostly based on guided documents within Excel.
Which approach should the strategy designer recommend to aid the sales team in onboarding to Sales Cloud?

• A. Use In-App Guidance and invest in change management.
• B. Customize Sales Cloud to mimic existing sales process.
• C. Sync an Excel file with Salesforce Connect.

Answer: A

Explanation:
Explanation
The strategy designer should recommend using In-App Guidance and investing in change management to aid the sales team in onboarding to Sales Cloud. In-App Guidance is a feature that allows creating prompts and walkthroughs within Salesforce to guide users through new features or processes. Change management is a process that involves planning, communicating, and supporting users through organizational changes, such as adopting new technologies or workflows. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/use-in-a

NEW QUESTION # 72
A cross-disciplinary team at Cloud Kicks has to synthesize top customer quotes and insights from research and turn them into design opportunities.
Which question should the team use to prioritize insights?

• A. What will bring in the most revenue?
• B. How will this improve the customer experience?
• C. Is our technology capable of supporting this need?

Answer: B

Explanation:
The best question to prioritize insights from customer research is how will this improve the customer experience, as this focuses on the value proposition and user needs of the design. Asking if the technology is capable of supporting the need or what will bring in the most revenue may not reflect the user-centric approach of design thinking.

NEW QUESTION # 73
Cloud Kicks' primary business goal for its new customer acquisition program is to increase diversity.
Which inclusive design tactic should help the company solve problems for the broadest possible audience?

• A. Solve for one, extend to many through a persona spectrum.
• B. Use Jobs to Be Done to increase empathy with the audience.
• C. Hold focus groups with traditionally underrepresented participants.

Answer: A

Explanation:
Explanation
Solving for one, extending to many through a persona spectrum is an inclusive design tactic that helps solve problems for the broadest possible audience. It involves creating personas that represent different levels of ability, context, and preference, and designing solutions that meet the needs of the most extreme cases, which can benefit everyone else as well.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p

NEW QUESTION # 74
Cloud Kicks (CK) is launching a new online store and wants to get a better understanding of its market wants and needs to create compelling customer experience. CK's strategy designer recommends utilizing the Jobs to Be Gone framework.
What are the core principles of the Jobs to Be Gone framework?

• A. Customer-centric, Effective Communication, Organizational Strategy, Success Criteria
• B. Customer-centric, Solution Agnostic, Stabile Over Time, Measurable Outcomes
• C. Customer-centric, Values driven, Flexible, Revenue focused

Answer: B

Explanation:
Explanation
The core principles of the Jobs to Be Gone framework are customer-centric, solution agnostic, stable over time, and measurable outcomes, as this framework helps understand the customer's specific goal or job, and the thought processes that would lead them to hire a product or service to complete the job. Customer-centric means focusing on the customer's needs and desires, solution agnostic means not prescribing or implying any specific solution, stable over time means not changing with customer attributes or preferences, and measurable outcomes means having clear and quantifiable indicators of success.

NEW QUESTION # 75
Cloud Kicks has generated a handful of ideas to solve the challenge of customer dissatisfaction over long waiting periods between order placement and delivery.
Which method should the strategy designer use to help stakeholders decide which ideas to build-

• A. Design critique
• B. Priority matrix
• C. Data analysis

Answer: B

Explanation:
A priority matrix is a method that helps stakeholders decide which ideas to build by evaluating them based on two criteria, such as impact and feasibility. It helps prioritize the most valuable and viable solutions and eliminate the ones that are not worth pursuing. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/prioritiz A Priority Matrix is a tool used in decision-making to help stakeholders prioritize tasks or ideas based on their urgency and importance. For Cloud Kicks, facing a challenge with customer dissatisfaction due to long waiting periods, a Priority Matrix will help the team to visually plot the ideas based on their potential impact on solving the issue and the effort required to implement them. This method allows for a structured comparison of ideas, making it easier to decide which ones to build on.

NEW QUESTION # 76
A strategy designer creates a bridge from the project vision to product development through prioritization.
Which factor should be considered to minimize cost and maximize value?

• A. Velocity
• B. Usability
• C. Effort

Answer: C

Explanation:
Explanation
Effort is a factor that should be considered to minimize cost and maximize value when prioritizing ideas or features. Effort refers to the amount of time, resources, or complexity required to implement a solution. It helps estimate the cost-benefit ratio of each solution, and select the ones that deliver the most value with the least effort.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p

NEW QUESTION # 77
Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers. CK has arrived at a concept that meets its brief, but the developer remains skeptical.
Which approach should the strategy designer take to get the developer's support?

• A. Invite the developer to do their own research and come up with alternate potential solutions that meet the brief.
• B. Persuade the developer's boss and product manager to lend their support to the project, and the developer will likely come around.
• C. Create a persuasive story about the concept focusing on what the developer cares about and using their language.

Answer: C

Explanation:
To gain the developer's support, crafting a compelling narrative that resonates with their values and concerns is effective. This approach involves presenting the concept in a way that aligns with the developer's interests and technical perspective, facilitating understanding and buy-in.

NEW QUESTION # 78
A strategy designer is teaching a marketing team how to use the How Might We format for challenge framing.
What is the reason the statement should sav "How might we" instead of "How will we"?

• A. Marketing teams do not have the responsibility to drive design challenges.
• B. It allows the team to explore solutions without committing to one right away.
• C. "Will" assumes the problem can be solved without due diligence.

Answer: B

Explanation:
Explanation
The How Might We format for challenge framing uses the word "might" instead of "will" because it implies a sense of possibility and curiosity, rather than certainty or obligation. It allows the team to explore solutions without committing to one right away, which encourages creativity and experimentation. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/frame-c

NEW QUESTION # 79
Cloud Kicks (CK) is committed to making its new Commerce Cloud accessible to everyone.
Which consideration should CK make when delivering this solution?

• A. Adequate accessibility measures make usability testing redundant.
• B. Integrated accessibility evaluation methodologies are not helpful in this context.
• C. Accessibility needs to be integrated throughout the entire project lifecycle.

Answer: C

Explanation:
Explanation
The consideration that CK should make when delivering this solution is that accessibility needs to be integrated throughout the entire project lifecycle. Accessibility refers to the design and development of products or services that are usable by everyone, regardless of their abilities or disabilities. Accessibility needs to be considered and incorporated from the beginning to the end of the project, not as an afterthought or a separate process. This helps ensure that the solution meets the standards and guidelines for accessibility, and provides a positive and inclusive experience for all users. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/integrate

NEW QUESTION # 80
The design team at Cloud Kicks has designed a desirable solution for customers that is viable to the company's business model. The strategy designer on the team now needs to determine the feasibility of the solution.
Which three main areas should be focused on to assess feasibility?

• A. Business ROI, data analytics, and customer engagement
• B. User desirability, company viability, and deployment stability
• C. Distribution channels, capabilities, and potential partners

Answer: C

Explanation:
The three main areas that should be focused on to assess feasibility of the solution are distribution channels, capabilities, and potential partners. Distribution channels are the ways or methods that a product or service reaches the customers, such as online, in-store, or direct. Capabilities are the skills, resources, or technologies that are required or available to implement a solution, such as platform features, integrations, or tools.
Potential partners are the external entities or organizations that can help or support the delivery or operation of a solution, such as suppliers, vendors, or consultants. These areas help evaluate the technical and operational feasibility of the solution, and identify the gaps or opportunities for improvement or innovation. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a

NEW QUESTION # 81
Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence Scanning workshop to assess the planned service development roadmap.
Which types of outcomes should result from a Consequence Scanning workshop"?

• A. Issues to act on, influence, or monitor
• B. Issues to accept, object., or withhold
• C. Issues to stop, start, or continue

Answer: A

Explanation:
A Consequence Scanning workshop is a method that helps assess the potential positive and negative impacts of a planned service or product on different stakeholders and scenarios. The outcomes of this workshop are issues to act on, influence, or monitor, which help prioritize actions and mitigate risks. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct

NEW QUESTION # 82
During requirements discovery for a new mobile app for Cloud Kicks, different business units are proposing conflicting requirements for some of the key use cases. which methodology should be used to resolve conflicts and promote consensus?

• A. Prioritization Matrix
• B. Journey Mapping
• C. SWOT Analysis

Answer: A

Explanation:
The methodology that should be used to resolve conflicts and promote consensus among different business units is a prioritization matrix. A prioritization matrix is a tool to evaluate and compare requirements based on two or more criteria, such as impact, effort, urgency, or importance. Requirements that score high on the chosen criteria are usually prioritized, while requirements that score low are usually deprioritized or eliminated. A prioritization matrix can help different business units reach a common understanding and agreement on the most critical and valuable requirements for the key use cases. A journey map or a SWOT analysis may not be effective for resolving conflicts or promoting consensus, as they do not provide a clear and objective way to rank requirements.

NEW QUESTION # 83
A newly formed design team at Cloud Kicks is concerned their work will suffer if they are not better aligned.
Which tool should a strategy designer recommend for the team to begin alignment7

• A. Team agreement
• B. Brainstorm
• C. Consequence Scanning workshop

Answer: A

Explanation:
Explanation
A team agreement is a tool that a strategy designer can recommend for the team to begin alignment. It is a document that defines the team's purpose, values, norms, roles, and expectations. It helps create a shared understanding and commitment among team members and foster a positive and productive team culture.
References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a

NEW QUESTION # 84
An online retailer developing a new sales strategy that releases a new, limited time promotion every 10 minutes to keep shoppers engaged.
The retailer's strategy designer has concerns that the promotion falls into an ethical risk zone around addiction.
Which strategy should be used to bring potential issues to light?

• A. Release the project as intended knowing customer feedback will force the concerns to be addressed later.
• B. Design a workshop for the team to slow down and think through the potential consequences of the strategy to uncover stakeholder perspectives.
• C. Create a provocative presentation showing how strategies like these will lead to unhealthy shopping behaviors, and send it to leadership.

Answer: B

Explanation:
The best strategy to use to bring potential issues to light for a sales strategy that falls into an ethical risk zone around addiction is to design a workshop for the team to slow down and think through the potential consequences of the strategy and uncover stakeholder perspectives, as this helps foster ethical awareness, reflection, and dialogue. Releasing the project as intended or creating a provocative presentation may not address the ethical risk or create alignment.

NEW QUESTION # 85
Cloud Kicks (CK) notices a significant customer churn due to a disconnect between product features and user needs.
Which course of action should CK's strategy designer propose to improve the situation"?

• A. Request product owners to envision future state and provide better requirements.
• B. Facilitate a co-creation workshop to help generate ideas grounded in research insights.
• C. Clarify requirements and enable quality assurance teams with better acceptance criteria.

Answer: B

Explanation:
The strategy designer should propose facilitating a co-creation workshop to help generate ideas grounded in research insights, to improve the situation of customer churn due to a disconnect between product features and user needs. A co-creation workshop is a method that involves collaborating with stakeholders and users to ideate and prototype solutions based on research findings and user feedback. It helps create solutions that are aligned with user needs and expectations, and increase user engagement and satisfaction. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/facilitate-a-co-creation-workshop

NEW QUESTION # 86
Poll results reveal consumers would like to be future-ready through more inclusive products and experiences.
What should the strategy designer intentionally do to drive this outcome7

• A. Design with exclusion experts.
• B. Increase the design timeline.
• C. Set customer acquisition targets for diverse audiences.

Answer: A

Explanation:
Designing with exclusion experts means involving people who have been historically excluded or marginalized by existing products or services in the design process. This helps drive more inclusive outcomes by ensuring that the solutions meet the needs and preferences of diverse audiences. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/design-w

NEW QUESTION # 87
In listening to its customer and influencers Cloud Kicks (CK) identifies a design opportunity to create a more sustainable sneaker Which additional topics should CK consider before framing the design challenge as a How Might We question?

• A. Potential market sire and supply chain costs
• B. Business drivers and signals of success
• C. Shareholder priorities and design team capabilities

Answer: A

Explanation:
The additional topics that Cloud Kicks should consider before framing the design challenge as a How Might We question are potential market size and supply chain costs, as these help evaluate the viability and feasibility of the design opportunity. Shareholder priorities and design team capabilities or business drivers and signals of success may not be relevant or important for framing the design challenge.

NEW QUESTION # 88
A health and wellness company wants to create a 10-year vision for its business. Which external context for innovation is the least risky trend to influence the company's strategy?

• A. Perception shift: Feelings toward the efficacy of wellness products in the next 10 years
• B. Market shift: The stability of the economy and consumers buying power in the next 10 years
• C. Demographic shift: Number of affluent and educated young professionals in the U.S. in the next
  10 years

Answer: A

Explanation:
Explanation
The least risky trend to influence the company's strategy for a health and wellness company that wants to create a 10-year vision for its business is perception shift: feelings toward the efficacy of wellness products in the next 10 years, as this is more likely to be stable and predictable than market shift or demographic shift, which are more volatile and uncertain.

NEW QUESTION # 89
Cloud Kicks (CK) is designing an in-person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way.
Which Salesforce product should CK invest in to efficiently enable the desired experience?

• A. Scheduler
• B. Field Service
• C. Service Goud

Answer: B

Explanation:
Field Service is a Salesforce product that CK should invest in to efficiently enable the desired experience of scheduling and managing appointments and seeing when the delivery vehicle is on the way. Field Service is a product that helps manage and optimize the entire field service operation, from scheduling and dispatching to tracking and reporting. It integrates with other Salesforce products, such as Service Cloud and Experience Cloud, to provide a seamless and connected experience for customers and field workers. Reference: https://www.salesforce.com/products/service-cloud/field-service/

NEW QUESTION # 90
A strategy designer has noticed that stakeholder perspectives often take a features-first mindset when discussing the problem space and user insights.
Which co-creation approach should help stakeholders shift to a users-first mindset before discussing solutions?

• A. Prioritization Workshop
• B. Process Mapping Workshop
• C. Empathy Workshop

Answer: C

Explanation:
An empathy workshop is a co-creation approach that should help stakeholders shift to a users-first mindset before discussing solutions. An empathy workshop is a method that involves engaging stakeholders in activities that help them understand and empathize with the users' needs, goals, pain points, and emotions. It helps foster a human-centered perspective and mindset among stakeholders, and inspire them to generate ideas that address the users' problems or desires. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/facilitate-an-empathy-workshop

NEW QUESTION # 91
A strategy designer is working on a future digital commerce vision for Cloud Kicks.
What should the designer focus on when engaging technical stakeholders7

• A. Ensure all ideas have buy-in from technical stakeholders.
• B. Explore feasibility and opportunities for future innovation.
• C. Minimize technical stakeholders' input at this early stage.

Answer: B

Explanation:
Explanation
The designer should focus on exploring feasibility and opportunities for future innovation when engaging technical stakeholders. Feasibility refers to how possible or realistic it is to implement a solution, given the technical constraints or requirements. Opportunities for future innovation refer to the potential or possibilities for creating new or improved solutions, leveraging the latest technologies or trends. Both aspects help foster a collaborative and creative dialogue between the designer and the technical stakeholders, and ensure that the solution is both viable and desirable. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/engage-

NEW QUESTION # 92
A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement:
"How might we make electric car buyers feel confident they are having a positive impact on the environment by choosing our vehicles?" Which business goal is aligned with this challenge statement?

• A. Increase positive environmental impact brand awareness
• B. Increase overall electric vehicle sales by 20% annually
• C. Increase online engagement with the company marketing site

Answer: A

Explanation:
Explanation
The business goal that is aligned with this challenge statement is to increase positive environmental impact brand awareness. This goal reflects the desired outcome of making electric car buyers feel confident they are having a positive impact on the environment by choosing the company's vehicles. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/align-ch

NEW QUESTION # 93
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