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Adobe Marketo Engage Architect Master Sample Questions:

1. An Adobe Marketo Engage architect needs to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?

A) Change data value > Remove from Flow (Existing) > Change Score > Wait > Change data value
B) Remove from Flow (Existing) > Change data value > Change Score > Wait > Change data value
C) Remove from Flow (Existing) > Change Score > Wait > Change data value > Change data value
D) Change Score > Change data value > Wait > Change data value > Remove from Flow (Existing)

2. Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

A) CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager
B) CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative
C) CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
D) CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator

3. What are key aspects of efficient Marketo instance administration? (Choose two)

A) Removing all inactive users
B) Consolidating all campaigns into one workspace
C) Implementing naming conventions for all assets
D) Enforcing role-based access controls

4. A Marketing Operations team running Adobe Marketo Engage has a series of data processing actions that must occur on records when they enter certain Programs. The data processing must be completed before a series of flow actions can complete to achieve the desired objectives of each Program (e.g., when the customer is sent an email). Any new records must be synced to Salesforce as Leads. A number of separate Programs need these data processing events to occur before the campaign flow steps can happen (e.g., an email is sent).
From each of these Programs that runs the main flow of activities, what is the most efficient and scalable way to structure a smart campaign flow to make sure everything happens in the right order?

A) Sync Person to Salesforce > Execute Campaign > Send Email > Send Alert
B) Execute Campaign > Send Email > Send Alert > Create Task
C) Execute Campaign > Sync Person to Salesforce > Send Alert > Create Task
D) Sync Person to Salesforce > Wait (5 minutes) > Execute Campaign > Send Email > Create Task

5. What should be the first step when integrating a new CRM with Marketo?

A) Synchronize the lead database
B) Enable Smart Campaigns for lead routing
C) Train users on the integration process
D) Map fields between the systems

Solutions: