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IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. Identify the scenario where IBM Cognos Express will NOT be the correct choice:

A) Bursting statements to thousands of customers
B) Reporting on inventory levels
C) Creating dashboards for Marketing
D) Budget planning in the Office of Finance

2. Which is an accurate description of the buyers in the Business Analytics Mid market?

A) Buyers in the Midmarket are shifting toward Finance.
B) Buyers in the Midmarket are shifting toward the Line of Business.
C) Buyers in the Midmarket are shifting toward Information Technology.
D) Buyers in the Midmarket are shifting toward Operations.

3. What is the software growth opportunity in the Business Analytics Midmarket?

A) The Midmarket has not grown year over year
B) The Midmarket is growing faster than the overall Business Analytics software market
C) The Midmarket is growing slower than the overall Business Analytics software market
D) The Midmarket is growing on par with the overall Business Analytics software market

4. Where can you find specific Business Analytics Midmarket customer success stories?

A) AnalyticsZone.com website
B) Customer Reference Database
C) DeveloperWorks
D) IBM.com Website

5. Your prospect said. "We don't have the resources or expertise in IT to implement this solution". How would you overcome the objection?

A) If the prospect has only a few OLAP cubes, there is a reasonable case to be made to migrate to ICAS (IBM Cognos TM1) as it is a highly rated OLAP server. If they have many heterogeneous OLAP sources, this may be a better fit for the enterprise solution.
B) Show value/cost of doing nothing. Start small, show immediate value, then grow. Use trial to demonstrate ease and value.
C) Limited IT skills are required to install and maintain IBM Cognos Express. In addition. Partners can help with building trusted data and initial applications, the system can be owned and operated by a technical business user. Offer partner demos or a partner led try and buy.
D) Look at total cost of ownership (entitlements, IT installation, configuration and programming)

Solutions: