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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. __________ is the strategy defined by Miles and Snow for those companies that rapidly follow Prospector companies.

A) Responder
B) Reactor
C) Analyzer
D) Defender

2. Which of the following is the best approach to developing a new product concept?

A) Understand the needs of the customer to clarify the benefits, identify the technology that meets those needs and develop a form to deliver the technology
B) None of the above are any good
C) Start with an interesting technology, develop a form that gives it substance and sell the benefit to the customer
D) Envision a form of a new product, use a technology that creates that form and sell the benefit to the customer

3. Jane is establishing her own company to manufacture and market a novel range of sports clothes for children aged 8 to 12 years of age. In applying for a loan from her bank, she has been told that she needs to estmiate the required working capital. Why is working capital so important to Jane in the establishment of her new business?

A) It tells her how much money she has to invest in her new business
B) It provides an indication of new business potential to pay off its short-term financial liabilities
C) It provides a basis for how much money she should seek to borrow from the bank
D) It provides a sound basis for calculating the return on investment of the new business

4. Regarding senior management's involvement in new product development, which of the following statements is most appropriate?

A) Senior management should not have any involvement in a new product's development because this is not a good use of their time
B) Senior management should get involved early in a new product's development when they can most effectively impact outcome
C) Senior management should hold off on getting involved until late in a new product's development so that they don't waste their time
D) Senior management should be heavily involved in a new product's development from start to finish because they should not expect the project leaders to be effective

5. A product manager is charged with launching a new product. She decides on initially launching into a specific market segment and then, on the basis of achievieng penetration into this segment, to roll the product ou progressively to more segments. This approach to launching a new product is called a:

A) Market testing
B) Rollout strategy
C) Market expansion
D) Beachhead strategy

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