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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?

A) Trigger the automation via API.
B) Use a File Drop starting source.
C) Schedule the automation to run hourly.

2. Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

A) Use a Decision Split activity on the journey canvas.
B) Use Automation Studio to query a population into a data extension.
C) Use Filter Contacts criteria in the journey entry source.

3. Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?

A) Send Email
B) Verification
C) Wait

4. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A) Sender Authentication Package
B) Send Throttling
C) Einstein Engagement Frequency

5. Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?

A) Leverage a Smart Capture block
B) Add CAPTCHA validation to the form
C) A double opt-in at signup

Solutions: