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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Automation | 26% | - Automate email campaigns
|
| Email Marketing Best Practices | 10% | - Design effective email campaigns
|
| Content Creation and Delivery | 24% | - Build and customize email content
|
| Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
| Insights and Analytics | 14% | - Analyze email metrics
|
EEB-101 Exam Facts: Choosing Wisely Among Materials
- Subscriber and Data Management (26%)
- Content Creation and Delivery (24%)
- Insights and Analytics (14%)
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
- A. Make the call-to-action button that links to the feedback form bigger and with red background
- B. Replace call-to-action with interactive Email Form
- C. A Salesforce Survey block called in by an AMPscript function.
Correct Answer: B 🗳️
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Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?
- A. Delivery Profile
- B. Sender Profile
- C. Send Classification
Correct Answer: B 🗳️
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Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
- A. List-Unsubscribe header
- B. Profile Center Unsubscribe
- C. Universal Unsubscribe
Correct Answer: A 🗳️
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A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?
- A. Associate the data extension to the Campaign.
- B. Create the data extension as 'Is Testable'.
- C. Save the data extension in the Test Folder.
Correct Answer: B 🗳️
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Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?
- A. Remove role="presentation" from layout tables to support assistive technologies.
- B. Increase the font size (over 16pt) to make the content easier to read.
- C. Reduce line spacing to fit more content on the screen and reduce scrolling.
Correct Answer: B 🗳️
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