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Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Track engagement and conversion metrics - Configure and interpret standard reports - Build custom reports and dashboards - Analyze campaign performance |
| Topic 2: Marketing Cloud Configuration | 18% | - Set up users, roles, and permissions - Manage sender profiles and deliverability settings - Configure lists and populations - Configure account settings and business units - Implement data management and data extensions |
| Topic 3: Email Marketing | 18% | - Create and optimize email content - Apply template and content block strategies - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement - Configure AMPscript for dynamic content |
| Topic 4: Customer Journey Design | 18% | - Map customer journeys across channels - Build decision trees and branching logic - Implement triggered and real-time journeys - Utilize Journey Builder features and best practices - Apply personalization and dynamic content |
| Topic 5: Discovery and Design | 18% | - Gather requirements and understand business objectives - Analyze customer data and segmentation needs - Define success metrics and KPIs - Identify integration points and data flows - Document current state and desired future state |
| Topic 6: Automation and Data Management | 14% | - Implement SQL activities for data processing - Utilize automation studio effectively - Configure imports and exports - Build and manage automation workflows - Manage contact data and data hygiene |
