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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Compliance and Security | - Privacy and regulatory compliance
|
| Analytics, Reporting, and Optimization | - Optimization and troubleshooting
|
| Automation and Journeys | - Automation Studio
|
| Subscriber and Data Management | - List and data management
|
| Email Marketing Operations | - Email Studio setup and configuration
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
A) Business users can select any email at the time of sending.
B) Messages can be sent to Contacts, Leads, and Person Accounts.
C) Default options can be set up for the greeting in the email.
D) The DM administrator Profile is required to access Distributed Marketing.
E) A journey can be connected to one or more Campaigns.
2. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
A) Overwrite
B) Add Only
C) Add and Update
D) Update Only
3. NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
A) Deployment Manager
B) Copy activities
C) Journey Templates
D) Journey Extracts
4. Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?
A) A Dedicated IP is automatically warmed up
B) A different click domain can be used for each brand
C) The out-of-the-box profile center will display NTO branding
D) Image URLS are wrapped with the appropriate brand URL
5. Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?
A) Runtime Error within the File Drop Automation
B) Notation Settings within the Import File Activity
C) Run Completion within the File Drop Automation
D) External Key within the Import File Activity
Solutions:
| Question # 1 Answer: B,C,E | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: C |
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