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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaigns and Experiences | 24% | - Implement decision logic and rules - Set up triggers and response handling - Configure audience targeting and segmentation - Create and manage campaigns - Build experiences using drag-and-drop editor - Create and test campaign variations |
| Topic 2: Audience Management | 16% | - Create and manage segments - Implement catalog-based recommendations - Build audience criteria and filters - Configure dynamic audience membership - Use profile attributes and engagement scoring |
| Topic 3: Implementation and Configuration | 16% | - Set up data collection and event processing - Configure user and visitor authentication - Configure campaign areas and zones - Set up and configure the Web Media Manager - Implement JavaScript beacon and tag management |
| Topic 4: Administration and Governance | 20% | - Configure system settings and preferences - Manage user roles and permissions - Understand compliance and security considerations - Implement data governance policies - Manage integrations with Marketing Cloud - Monitor system health and troubleshooting |
| Topic 5: Overview and Key Concepts | 12% | - Identify use cases for Marketing Cloud Personalization - Describe the platform architecture and components - Define Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes |
| Topic 6: Reporting and Analytics | 12% | - Analyze campaign performance metrics - Create and customize reports - Navigate and use the Reports dashboard - Interpret engagement and conversion data |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
A) Unlimited
B) 300 total between filters and goals
C) 25 filters and 25 goals
D) 64 total between filters and goals
2. What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?
A) Co-Buy
B) Trending
C) SmartBundle
D) Co-Browse
3. What three components are defined by the developer in the Sitemap?
A) Campaigns
B) Content Zones
C) Events
D) Promotions
E) Page Types
4. How many total global goals and filters can you define for your dataset in IS?
A) 25 filers and 25 goals
B) 64 total for both filters and goals
C) Unlimited
D) 300 total between filters and goals
5. A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?
A) Real-time
B) 1 hour
C) 15 minutes
D) 30 minutes
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: B,C,E | Question # 4 Answer: B | Question # 5 Answer: A |
