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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Loyalty Program and Process Configuration | 52% | - Configure permissions and security model - Configure partner management and collaboration - Configure foundational program settings - Set up tier models, qualification, and progression - Manage member enrollment, profiles, and preferences - Set up currencies, points, and transaction processing - Define incentives, experiential rewards, and vouchers |
| Integration | 22% | - Integrate with Marketing Cloud - Integrate with Commerce Cloud - Connect to external systems using APIs - Integrate with Salesforce CDP - Integrate with Service Cloud |
| On-Going Loyalty Management | 10% | - Monitor program performance and optimize - Configure analytics, dashboards, and reporting - Manage program updates and enhancements |
| Strategies and Design | 16% | - Apply implementation best practices - Design promotion lifecycle and engagement strategies - Define points, benefits, and redemption processes - Design loyalty program architecture and data model - Assess business requirements and define loyalty solution |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Question 1
A company is designing a new Loyalty Program to reward its members based on purchases and short-term and long-term engagement with the program.
Which two types of currency does Salesforce Loyalty Management offer out-of-the-box that can be configured to accomplish the company's Loyalty Program objectives?
A. Fixed Model and Activity Model
B. Fixed Model and Qualifying Points
C. Non-Qualifying Points and Qualifying Points
D. Non-Qualifying Points and Activity Points
Question 2
In order to view the information pertaining to a member's recent transactions and manual adjustments on the Contact record, what are the two suggestions that an IT Administrator should propose to the Member Services team? Select two
A. Incorporate the 'View Member Profile' component on the Contact record
B. Incorporate the Member Service Manager Home Dashboard on the Contact record
C. Incorporate the 'Transaction Journals' related list on the Contact record
D. Incorporate the 'Member Summary Embedded Dashboard' on the Contact record
Question 3
What are the three steps required to complete integration between Loyalty and B2C Commerce Cloud when using the reference cartridge?
A. Install Loyalty Management for B2C Commerce Package
B. Configure connected app named B2C Commerce Loyalty Connector
C. Configure connected app named B2C Loyalty Connector
D. Add Loyalty Management for Commerce Cartridge
E. Configure Loyalty Program preferences for B2C Commerce Site
Question 4
Universal Containers (UC) has defined a points-based Loyalty Program, and the Loyalty members must receive an email with the point balance every time it is updated.
What should the Salesforce Administrator set up to enable a real-time currency model?
A. Create a Flow to update the Points Balance field
B. Non-Qualifying Points updates happen in real-time by default
C. Enable Real-Time Update of Qualifying Points Balance
D. Enable Real-Time Update of Non-Qualifying Points Balance
Question 5
When implementing Analytics for Loyalty, what are the three steps to turn on analytics and dashboards?
A. Install CRM Analytics package
B. Create standard Salesforce reports and dashboard
C. Assign Analytics for Loyalty User Permissions.
D. Schedule dataflow for the analytics
E. Create an App using existing templates
Solutions:
| Question 1 Answer: C | Question 2 Answer: C,D | Question 3 Answer: C,D,E | Question 4 Answer: C | Question 5 Answer: A,C,D |
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