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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters injects customers into Journey B based upon email engagement in Journey A. Which method would facilitate this solution?

A) In Journey A, engagement split after email send. In Automation Studio, query JourneyActivity data view for the Engagement split result Boolean field, use result Data.
B) In Automation Studio, query activity engagement on Journey System data view for email send to Journey A; Use result data extension for Journey B Subjects.
C) In Automation Studio, use verification activity to verify engagement on email in Journey A; query engagement data extension for Journey B Subjects.
D) In Journey A, engagement split followed by Contact Activity to Boolean on an engagement data extension; query engagement data extension injections.

2. Northern Trail Outfitters has several business units (BUs) and each BU uses specific data extensions, like Product Information. How should they configure these data sources?

A) Share data extensions from the top-level BU.
B) Give users the Administrator Role so they can see all of the data.
C) Create a local copy of the product data in each BU.
D) Use the File Transfer Activity to import data into each BU.

3. Northern Trail Outfitters (NTO) has recently implemented Marketing Cloud and wants to secure PII data stored within the system. Which limitation should the consultant consider when recommending Field-Level Encryption?

A) Encrypted fields will show unencrypted values in standard records.
B) Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields.
C) Only list-based sending is supported by Field-Level Encryption.
D) Separate encryption keys are required for each business unit.

4. Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected]. Which email address would appear as the From Address for the automatic reply to the customer?

A) [email protected]
B) [email protected]
C) [email protected]
D) [email protected]

5. Northern Trail Outfitters wants its emails to be redirected to Marketing Cloud servers for processing. Which configuration setting should the consultant recommend?

A) Private Domains
B) Sender Authentication Package
C) Reply Mail Management
D) Custom Delivery Profiles

Solutions: